Affiliate Marketing Blog by Geno Prussakov

Geno talks about affiliate marketing, leadership, etc

2019-07-15 16:28

How to Motivate Affiliates and Boost Affiliate Program’s Performance

Ever since the launch of your affiliate program, you’ve been investing constant time and effort into finding and recruiting quality affiliates. However, some time into it all, your reports show that 95% of your sales are generated by only 5% of your affiliates. This can only mean one thing:

What Affiliate Management Experts Bring to the Table

There are so many different areas of online marketing these days that it’s hard to keep track of them all, let alone be a true expert on each one. Between email marketing, search engine marketing, Facebook ads, display ads, and other social media ads,

What is an Affiliate OPM? Definition & Reasons to Consider Hiring One

OPM literally stands for an “outsourced program manager.” A better abbreviation for it would’ve really been OAPM as we’re talking about an outsourced affiliate program manager here. But the commonplace term is OPM,

Missy Ward’s Secrets to Affiliate Marketing Success – Affiliate Marketing Legends Interview Series

Many of you have been asking about new “Affiliate Marketing Legends” interviews, and yes, we have many more in stock for you! In today’s one,

Main Elements of Affiliate Marketing Contract: Rules and Policies

Affiliate marketing contract is one of the cornerstones of any affiliate program. To say that it’s important would be to say nothing. It’s a must-have component for every affiliate marketing campaign. Whether you call it an affiliate program’s Operating Agreement, Terms of Service,

Passive Affiliate Recruitment: Definition and Tips on Leveraging It

You may have heard the phrase “passive affiliate recruitment” before. But what exactly does it mean and how can you make the most of it? You will find the answers in my respective episode of The Affiliate Marketing Experience: If, however,

How to Choose an Affiliate Network: 7 Questions to Guide You

You’re an e-commerce merchant and you’re ready to dive into the world of affiliate marketing and start an affiliate program, but you don’t know how to choose an affiliate network. Don’t worry; we got you covered! Let’s start with a definition.

The Complete Guide to Finding and Recruiting Quality Affiliates

So you’re finally ready to start your affiliate program. Congratulations! Of course, just launching that program is not enough. If you want it to be successful, you still need to recruit quality affiliates. That is what we are going to cover in this post:

Choosing an Affiliate Management System: Software Options to Consider

How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose.

How to Select an OPM Agency That’s Right for My Affiliate Program

So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job,

Email Marketing Best Practices for E-Commerce Brands and Affiliates

Note: This is a guest blog post by Irina Linnik. The views and opinions expressed herein are those of the author. Would you like to increase your revenue by 50% without spending too much money? For any e-commerce entrepreneur (be they a brand that’s sells online or an affiliate marketer),

How to Structure an Affiliate Program to Generate New Business

How can you motivate affiliates to refer new customers to you? This is a great question to ask at any phase of your affiliate program’s development: whether you are just starting an affiliate program or looking for ways to optimize the performance of an existing one.

The Ultimate Checklist for a Successful Affiliate Program Launch

Are you ready to get your affiliate program off the ground? According to Rosemarie Spiher, now is the best time for this launch — so your timing is perfect. However, there are things more important than timing, and we consider thorough preparation to be one of them. Before you launch,

How to Get SEO Value from Affiliate Marketing

Note: This is a guest blog post by Shane Barker. The views and opinions expressed herein are those of the author. If you’ve been in the digital marketing industry for a while, you know that SEO and affiliate marketing have had a rocky history.

Affiliate Program Agreement: How to Create Its Terms and Conditions

If you are setting up an affiliate program, you will need to take time to create an affiliate program agreement for it. Launching a program without clear rules or policies put in place is always a huge mistake.

How to Do Affiliate Marketing with Amazon

How do you do affiliate marketing with Amazon? Believe it or not, this is one of the most frequently asked affiliate marketing questions of all time. With Amazon running a highly successful affiliate program,

Celebrating Women in Affiliate Marketing (Part 2)

On March 8, the International Women’s Day, I posted the first part of this super series of interviews with the women of affiliate marketing. As I wrote back then, the volume of responses I had received was nothing short of astounding, and I thought:

OPM Agency Can Complement Efforts of Internal Affiliate Teams

There is a common misconception that an affiliate OPM agency cannot or should not be hired if you already have an in-house affiliate marketing team managing your affiliate program. Today we are going to discuss why that’s a myth,

Celebrating Women in Affiliate Marketing (Part 1)

Today, on the International Women’s Day, celebrating women in affiliate marketing, I am excited to bring you a super compilation of interviews. Having reached out to numerous fine ladies in our industry, we were pleasantly astounded by the response rate.

7 Types of Affiliate Creatives: from Text Links to Advanced Forms

An important part of setting up an affiliate marketing program is putting together the inventory of affiliate creatives. Without these, your affiliates will not be able to promote your brand, products, or services. In fact,

5 Ways to Fix Your Content, Increase Conversions, and Sell More

Note: This is a guest blog post by Irina Linnik. Inbound marketing is becoming widespread across the industries and e-commerce is no exception. As HubSpot puts it,

How to Do Affiliate Marketing Without a Website

Can one be an affiliate without a website? If so, how can websiteless affiliate marketing be done? This popular question is answered in my today’s post (and the corresponding video). You will not only find the answer to the core question,

How-To Guide to Affiliate Marketing Payment Terms, Methods, and Types

Affiliate marketing payment methods constitute one of most important aspects you need to sort out before launching your affiliate program. They determine not only your financial obligations to your affiliates but also how potential affiliates will see your program.

7 Marketing Strategies for the Ultimate Ecommerce Launch

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and drive visitors to purchase.

5 Deadly Mistakes to Avoid While Recruiting Affiliates

As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell them about your program,

How to Start an Affiliate Program

How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward steps. Having launched hundreds of affiliate programs myself, and having written books on it (one of which, in fact,

Complete Guide to Affiliate Marketing Program Management

Although over 81% of merchants use affiliate marketing to attract and engage customers and generate sales, only a few of them realize the importance of proactive affiliate management and communication. Many merchants end up running their program on autopilot once they’ve set it up.

Affiliate Marketing Explained: Definition, Key Players, and Concepts

What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: Beyond it, however, you may read it all in textual form below.

The Complete Guide to Affiliate Marketing Tracking Software

One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution. Broadly speaking, you have two options: 1. Set up your program on an affiliate network 2. Run it in-house,

Guide to Affiliate Marketing Competitive Analysis and Intelligence

So, you have decided to turn to affiliate marketing to promote your products and services. Perhaps you’ve even planned your budget and came up with some ideas on how to structure your affiliate program. If that is the case, your main goal is probably to get it up and running as soon as possible.

5 Ideas to Rescue Your Flatlined Affiliate Marketing Program

We talk a lot about launching affiliate programs and building them up from nothing, but what about the struggles of the average affiliate manager who has an established program that seems to have plateaued and gone stagnant?

The Costs of Running an Affiliate Program

Are you thinking of turning to affiliate marketing in order to promote your products or services and boost your sales? Now is the best time to do it, and Rosemarie Spiher did a great job explaining why in this recent post of hers. Of course, before you get started,

Shawn Collins on How to Succeed in Affiliate Marketing and More – Affiliate Marketing Legends Interv

As part of my “Affiliate Marketing Legends” interview series, I am excited to have interviewed one of the more well-known legends of the industry – co-founder of Affiliate Summit, author of one of the first books on affiliate marketing, Shawn Collins.

What Is Affiliate Marketing and How Does It Work?

Are you looking for a way to make money online but have no products or services to sell? Or, perhaps, you do have an excellent product or service but lack the skills and resources to promote it! Affiliate marketing could be the solution you’re looking for.

Why 2019 is the Time to Launch (or Grow) Your Affiliate Marketing Program

According to Forbes, current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. E-commerce is expected to change at an even faster rate as brands embrace the power of voice search and Omni-platform/Omni-device options.

Affiliate Marketing in China: Affiliate Networks and Programs

China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate management bestseller was translated. The Chinese version was called “70-Days’ Affiliate Advertising Combat”.

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