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Skills to Pay the Bills

2019-05-21 06:09

You Wouldn’t Backstab Your Customers: How to Gain Trust Online

For narrative effect, businesses and corporations on TV are violent and seedy. There’s always a backroom. There’s always a deal. And someone always gets buried in the foundation. No wonder it’s hard to gain trust as a business. Everyone already thinks you’re connected to the mob somehow.

The Bots Are Back: How to use Messenger to Generate Leads

Exterminate! EXTERMINATE! Thank goodness nobody is building a marketing Dalek, right? But at the same time, maybe a killer bot might be exactly what we need. 60% of users are used to talking to chat bots. The other 40% just don’t know they’ve talked to a chat bot.

Why You Can’t Just Half-It With Your Marketing Plan

Marketing plans are like a pork roast. If you merely stick the pig on a spit over a fire and forget about it all day, you’re going to end up with a burnt mess. So many people treat marketing plans this way, it’s a wonder anyone gets good ROI. Let’s look at how you really treat a marketing plan.

You Suck at Book Marketing: How Not to Market Your Book Online

I’ve got something to confess. I suck at marketing. Not because I don’t know what I’m doing. I COULD market well. Hell, you could call me a marketing expert by now. But I’m lazy as f**k. I don’t want to spend the time to write my blogs, post on social media, set up the PPC, build the funnels,

Five Essential Gadgets for the Intrepid Digital Nomad

You finally took the plunge. You quit your job. You bagged a few freelance clients and now you’re ready to hit the road. But you’ve never lived and worked on the road. You feel like you’ll be lost without your wired internet connection, your automatic coffee maker and your house plant named George.

Your Marketing Funnel’s a Sieve: Plug It With Video

What if you could appeal to 70% of your niche? Would you invest money in something like that? Who would pass up an opportunity like that? But there are plenty of marketers and businesses out there who invest very little in their video marketing. 70% of business use video to make purchase decisions.

Brand Loyalty is Dead. Long Live Brand Loyalty!

Brand loyalty is for grandpa, right? At least that’s what every marketer I’ve talked to assumes. If you’re going to get someone to sport your brand for life, you’d better look to the boomers. But statistics tell us this isn’t exactly true anymore. When we look at the boomer consumers,

Marketing Strategies to Accelerate Your Online Presence

Let me guess. You’re one of the 78% who are dissatisfied with their conversion rates? You feel like you’re shouting into the void. Your landing pages are getting some traffic, but you’re seeing no results. I’m sorry, that must suck. But you know there are answers. They’re right under your nose.

The Russell Ruffino Guide to Branding and Marketing on Facebook

When it comes to internet marketing and building strategies that work, so people are so good at it, that they actually become part of the marketing and branding in itself. For example, if you wanted to learn about the skyscraper method for creating content and backlinks,

These Three Businesses Are Marketing in Unusual Ways

You’re walking down the street and suddenly a zombie rises up out of the sewer. You scream, throw your backpack at the thing and begin sprinting down the street. And then someone cries out, “Watch The Walking Dead this week.” You stop, turn around, and see the zombie waving at you and smiling.

The Three Pillars of Inbound Marketing

You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities.

Deep Work vs. Shallow Work

Ding! You’ve got mail! You check your e-email. You reply to that one thing and then you remember that other thing you were going to reply to. One bit of “important” work leads to another and soon half the morning is gone. If you’re a freelancer like me, this means you’ve made no money. Sure,

The Top Paying Gig Economy Jobs

I was on my way to a writing conference a few months ago when my Uber driver told me how much he generally makes in a weekend. “$800?” I replied, “I struggle to make that in a week sometimes.” But then he told me how much his car payment is. Add on top of that insurance, wear and tear, etc.

Mirror Mirror on the Wall, Will SEO Fall?

“My dear, SEO is alive an well. But it’s changing as we speak,” replied the mirror. And the mirror would be correct. SEO is a constantly moving target. Some who don’t understand the “science” would go so far as to say it’s snake oil. But SEO is alive and well…if we can keep ahead of Google.

What is the Future of Search Marketing?

Search marketing is traditional a bottom funnel tactic. You target paid search terms that catch your leads when their pretty much ready to buy. But what if you could catch people early? What if you could lubricate your funnel with paid search? Today,

What Businesses Need to Learn From the Facebook Crash

I thought it was just my internet. Or maybe Facebook was just mad I’d deleted their app and bragged about it. But as it turned out, Facebook’s uptime took a massive hit….all around the globe. This included Instagram and Whatsapp. Ironically, everyone went to Twitter to complain about it.

5 Badass Women Who Persevered and Built a Business

The entrepreneurial world has been a boys club for a long time. Recently that trend has been changing. The number of woman-owned businesses increased by 45% from 2007 to 2016. They represent over $1.6 trillion dollars in revenue. Are you looking to start your own business?

5 Ways to Make a Killing as a Ghostwriter

I’m a ghostwriter. I’ve written hundreds of articles and gotten zero credit (but enough money to make it worth it). So you won’t see all of my work publicly listed (although you’ve probably read my work and not known it). It’s not for every writer.

Why I Deleted My Facebook App: Why You Should Too

Imagine it’s the year 2000. You’re a freelance writer and you work for every major corporation on the block. A time machine (a TARDIS for you nerds out there), appears in your home office and out steps me. Before you grab your Louisville Slugger,

More Graphic Design Failures You Should Avoid

It’s easy to get deep into a project and not step back to look at the whole picture. You think what you’re making is excellent. The people standing behind you are laughing their asses off. It’s all about perspective. If you’re going to create something that appeals to everybody,

Marketing Strategies You Might Not Have Heard of Yet

Marketers are psychologist who make money off people instead of fixing their mental problems. Most of us are actually trying to help people too. But we’re also trying to make money. Today we’re going to talk about a couple kinds of marketing. These aren’t going to be your typical “hey,

How Not to Market to Millennials: My Weird Experience at a Timeshare Resort

For an insane moment, I thought maybe I’d crossed over into a weird alternate reality. Maybe these people weren’t actually marketers but a sadistic club of psychopaths leading us to the slaughter. Ironically,

Innovations in the Video Game Industry Entrepreneurs Need to Know About

The gaming industry is changing the way we do business. Here's how that works.

Invitations in the Video Game Industry Entrepreneurs Need to Know About

The gaming industry is changing the way we do business. Here's how that works.

The #1 Secret to Making Money with Affiliate Marketing

Affiliate marketing is one of the hardest things for anyone to do. There is a ton of information on the web that will make you feel like it’s easy. Like anyone can do it. This is partially true. Anyone, at least technically, can do it. But it’s way harder than most people realize.

The Top Brands Use Instagram Stories: Why Don’t You?

Wondering if you should use Instagram Stories? These companies are using it to make massive gains. Find out how here.

Stop Sucking at SEO

Think you're all that when it comes to SEO? Think again. Here's why you suck at SEO.

How to Get the Most Out of The Top 3 Social Media Platforms

Lost in the world of social media? Don't know where to start? Check out this quick guide on how to optimize your social media game.

Do You Really Need to Market Yourself as an Author?

Are you just starting out as a writer? Perhaps you don't know what to do first? Here's how to start marketing yourself.

The Freelance Economy is Here to Stay: How to Take Advantage and Make Money

Did you know that the freelance population is twice the size of Texas? Here's how to plug into that market.

Three Alternatives to Pay Per Click Ads You’ve Gotta Check Out

Are you just done with Google Adwords? Here are a few ways you can get your name out there without PPC ads.

7 Bad Habits of Successful Business People

Just because you’re successful, doesn’t mean you are perfect. In fact, we’re all walking around with some sort of self-doubt or imperfection. We all have a bad habit or two we need to break. If you want to be successful, you need to be constantly reaching forward toward improvement.

What to Do When the Money Slows Down

It happens to the best of us. It happens to everyone, even if you aren’t the best. Sometimes you feel like you can’t be stopped. And then suddenly, without warning, your income ceases to be what it was. You have no clue as to why. It just happened. There is no other way for you to explain it.

How to Use User-Intent to Boost SEO

People intend to find something when they search. That seems like common sense, but for some reason, we don’t always use common sense when creating SEO strategies. Novice marketers tend to think more about their brand and its features than how it will solve someone’s problems.

5 Online Professionals Chime in on 2019

The new year is well on its way to being here. Before we know it, it’s going to be 2019. For all of you out there are are affiliate marketers, freelancers, digital marketing professional, and the rest of what I like to call “my tribe”, the times they are a changin’.

Affiliate Marketing Ideas for Personal Finance Bloggers

Anyone can be a blogger. And pretty much anyone can be a decent blogger. But being a great blogger, one that brings in an actual income, that is a much different story. It’s easy for many bloggers to find great affiliate product or service ideas for their niche.

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