Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think

Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes,

Usability vs. Conversion Optimization

If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions and revenue.

Mobile Era: What You Can Do To Make Your Store EXTRA Mobile Friendly

Is your site ready for the mobile era we live in? Mobile devices have advanced so much since they first became available to the public more than three decades ago. Today, smartphones and tablets are used for more than just communication. With their computing power and connection to the internet,

5 Tips to Launch a Successful Digital Marketing Career

So you want to be a digital marketer, do you? But do you have what it takes? Are you ready to commit yourself to hone your craft? Well, we will soon find out. Working in digital marketing means you will have an ever-changing and exciting career.

Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How

Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal.   At such a fast growth rate and size,

How To Turn A Failing Business Around

Let’s admit it. No one would want to be in the position of having to resurrect a failing business. Yet, if the inevitable has happened to you, and the iceberg has struck your Titanic, don’t shout, “Abandon ship!”, just yet. Businesses walk into all kinds of pitfalls,

Facebook Live AMA: Zoho CEO Sridhar Vembu Live from Zoholics Thursday 4/11/19 10 ET

Do you have a small business and wonder if one or more Zoho Apps could improve your productivity and increase your income? Wondering what the future of business apps will be? Or how they can benefit you? Drop by the Small Business Trends Facebook page any time between now and Thursday.

Office Diplomacy: 7 Ways You Can Surprise Your Boss with an Unexpected Gift

While it is really important to maintain a cordial relation with your boss, it is equally important to express your gratitude towards him/her. One good way to do this is by gifting them on unexpected occasions. A gift can be an abstract as well as materialistic.

How To Maximize Enterprise Business Shipping for Sustainable Growth

There is definitely a lot of hustle when it comes to enterprise business. Things move fast, scaling is inevitable, and the last thing the executive team wants to see is stalled growth. That makes having the ability to utilize technology to streamline business processes important.

Why Partnerships are the Ultimate Growth Hack

In the marketing & growth world, “growth hacking” is probably the most misused (and overused) buzzword of all time. Everyone is looking for that one hack, that one quick win that will solve all their growth problems. The reality is,

URGENT: Update Social Warfare Plugin Fix NOW! Redirect Hack #bloggers

Warfare Plugins has already fixed the problem. If you update the plugin, the redirects will go away. DO IT NOW if you have this plugin installed. But do read on for additional actions you should probably take. This happened today, 3/21/19 Zero day hack – details at https://warfareplugins.

Flipboard is the Future of Content Marketing and PR – AMA with Janette Speyer

I have to admit that I’ve looked at Flipboard before. And I just didn’t “get it”. But I had no idea of the benefits to site owners and bloggers until I did this research. Did you know you can feed your blog content into a Flipboard magazine to generate more traffic and visibility? I didn’t.

Top 10 SEO Mistakes You Should Avoid At All Costs [Infographic]

The abundant growth of technology has awarded us marketers with the means to get in front of the people that need us the most. Of course, the same technology has further flooded the market with even more of the same person attempting to be on top.

Snapchat: Not Done Growing

Snap Inc. is shocking many skeptics with it’s continued growth in both users and revenue. This news was released by way of their financial statements for Q1 2019.  The report detailed a two percent increase in daily active users.  This growth also awarded Snap Inc.

Simple ways to get more subscribers to your list

If you are reading this, you most likely already know the value of having a strong email list.  It’s a mighty depressing fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another,

Why We Use Lavalier Instead Shotgun Microphones

In this video, Oscar and I explain why we use lavalier mics instead of shotgun microphones when recording our videos and vlogs. Our lavalier of choice is the Giant Squid Audio Lab Omnidirectional Microphone. I’ve been using the Squid for years and having but good things to say about it.

5 Lesser-Known Tips to Find Social Media Success on Instagram

Instagram has emerged as a highly addictive social network. The social media sharing app has attracted the attention of teens and millennials on a worldwide level. If you’re an Instagram user too, you have definitely wanted to make it big but maybe you have not seen the dawn of the day yet.

How to Effectively Retarget Your Email Subscribers on Facebook

The main purpose of your email marketing efforts is to drive subscribers back to your website, whether it’s to read your new blog post or to get them to make a purchase. But if your subscribers open your email, give it a quick browse, and don’t head to your website, what can you do?

Dot Com Lunch – Multi-Angle Camera Edition

On this episode of the Dom Com Lunch, we use multiple cameras to create a really cool video. Hope you enjoy it. Join us for the next lunch here. Subscribe to my YouTube Channel

Little House On The Highway To Cars and Coffee

On this episode of the Dot Com Lifestyle vlog, I met up with the Little House on the HWY at South Orange County Cars and Coffee. I checked out the former school bus that got turned into a house and all the multi-million dollar supercars.

The 4 Most Common Split Testing Mistakes

Split testing is a necessary evil. It’s tedious and time consuming, however it’s one of the quickest ways to achieve online success.  Using this strategy can add immediate value to your website if conducted properly.

Busy Is Not the Same as Burnout

Burnout is hardly a brand new phenomenon, but it is an issue that has been exacerbated by the self-led opportunities of the online economy. Because we’re practically all connected to the Internet at any given time and the startup costs for an online business are practically nil, anyone can do it.

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