How to Get The Most Out of Your Digital Marketing Investment

What is marketing? Is it a spend or an investment? Here's how to look at it the right way.

Lending Club and Digital Marketing Professionals

For those who have been reading PPC Ian for a while, you know that I’m a fan of investing. Investing is a passion of mine, and it makes sense, it’s all about the numbers (just like customer acquisition marketing). Today, I wanted to write about Lending Club (affiliate link,

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment.

How PPC Management Services Help Your Business Realize Its Marketing Goals?

Written by: Abhilash Tyagi Having a well-designed and attractive website is only half battle won. You also need to market your business, products and services to expand and grow in digital space.

Know & Understand Professional Digital Marketing Jargon

I can confidently say that didn't know all the ins and outs of digital marketing lingo when I first started in the industry. It was hard to navigate through all the acronyms, short-forms and general business speak. Having said that, once I was immersed into the digital culture,

How I Drove 24,747 Facebook Likes At $0.04 Each

I recently ran a Facebook campaign for PPC Ian with the goal of expanding my audience of readers. What started out as a small test turned into a large campaign driving 24,747 incremental page likes for only $1,001.70 (or $0.04 per like). Today,

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions.

Using UTM Tags to Enhance Digital Marketing Strategies

Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies.

My Biggest Investment Yet: My First People Day

If you’ve been reading PPC Ian for a while, you know that I’m a tremendous fan of networking and turning business partnerships into friendships. You’ll often hear me saying, "It’s all about the people." While I have done quite well investing in stocks, pre-IPO companies, and businesses,

4 Great Tips For Creating a Digital Marketing Strategy

PACEDm.comIt is becoming vital for every business, or at least a business that wishes to stay profitable, to have a successful digital marketing strategy because more and more consumers are moving to the internet to obtain information about products and online shopping has become a worldwide trend.

3 Ways to Advance Digital Marketing in Your Organization

These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready?

Use What Instagram Gave You: Start Marketing on Instagram Now

Afraid you'll have to sink too much into Instagram Marketing and get nothing? Here are some tools to use.

Freelance Ideas for 2019: Writing, eCommerce, and Self Branding

Freelancing is still one of the best ways to make a living online. There are no education requirements, you can work from anywhere, and your earnings are often almost equivalent to the amount of work that you put in. With all of this in mind, and us being in 2019,

Unique Personal Promotion Ideas for the Solopreneur

Do you hate self promotion? It's understandable. Here's how to make it even easier.

Why Franchise Ownership is a Great Beginner Option for Entrepreneurs

Looking for a middle option between startups and side-gigs? Here's why a franchise might be the right opportunity.

Turn That Frown Upside Down: How to Fail Up as an Entrepreneur

Don't let your fear of failure hold you back. You can fail up if you do things right. Here's how.

How Marketers Can Use Subliminal Messaging

How can marketers influence people? There's this little thing called subliminal messaging. Learn about tit here.

Your Website is More Than Just a Pretty Face – Hidden Design Flaws You Didn’t Know Were There

Are people ditching out the back door of your site? It's not just a pretty face that matters in web design. Here are some design flaws you might be missing.

Three Players You Need in Your Affiliate Marketing Corner as a Brand

Here's what who you need in your corner to make affiliate marketing work for your brand.

The Music in Your Heart: An Instagram Growth Hack You Didn’t Know About

Struggling to gain followers on Instagram? Try this awesome Instagram growth hack.

Will Virtual Reality Change Marketing?

Are you up to date on the latest tech for online marketing? If not, here's how VR will revolutionize marketing.

Great Traits to Have as an Employee (But Terrible to Have as an Entrepreneur)

If you’re a regular reader of this blog, then chances are that you look up to John Chow, at least to some degree. You look to him for advice, guidance and tips for how you too can achieve the dot com lifestyle and making a comfortable living on the Internet.

Bluehost’s Annual Birthday Sale 2019: Get Over 60% Discount At $2.65/Mo [Live Now!]

Looking for better discounts from Bluehost? We’ve great news for you. Bluehost is celebrating their 16th annual birthday and offering huge discounts on their hosting plans starting at just $2.65/mo. When will the sale go live? The Bluehost’s annual birthday sale is already live now July 15th at 12:

6 Ways to Make Your Small Business a Large Business

Entrepreneurs have one goal. That goal is to make their business grow into a large profitable endeavor. There are a variety of ways to achieve business growth and development even for small business owners.

Content Curations Tips and Future Challenges You Will Face As A Blogger

When blogging it’s all about writing engaging content which engaging your readers. If you can engage your reader, then you’ll have an easier time converting them at a later time. However,

Rare Porsche Carrera GT At South OC Cars and Coffee

This week’s South OC Cars and Coffee featured a ton of super cool cars, including an extremely Porsche Carrera GT, AKA The Widow Maker, because it will kill you if you don’t respect it. Check it out, along with all the other cars in the video! Subscribe to my YouTube Channel

The Smartest Kid in Class

Hank and John Green are two of the best known names in the world of YouTube, having spawned several channels and projects over the years. They made their mark with Vlogbrothers starting way back in 2007 (which remains hugely popular to this day),

How to Increase Conversions with Live Chat

Have you considered adding live chat to your website? Live chat is a great way to provide convenient customer support to your customers. And consumers love using live chat to contact businesses. In fact, according to a study from TechJury,

Top Chef Lunch At Tackle Box Costa Mesa

The Tackle Box is a local “grub shack” that serves quick, simple, and unique flavors that appeal to the masses. The restaurant was founded by Brian Huskey of Top Chef Season 11. Chef Brian was a top 5 finisher on the show.

I’m Buying This Dividend Stock Pick Immediately (AbbVie)

I am incredibly excited to announce that I am purchasing position number 41 in my dividend stock portfolio. I’m talking about a stock that has gone on bargain basement sale. As a dividend value investor, I just cannot pass up this opportunity. I’m talking about AbbVie (ABBV).

Product Reviews 101: A Guide for Business and Branding Experts

From an overall branding, marketing and reputation management perspective, product reviews play a crucial role in determining not only how a potential customer may perceive your brand or product, but also whether or not they choose to complete a purchase.

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